Monthly Archives: November 2016

A Leading Financial Expert Brian Bonar

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To be a successful financial executive requires more than just good academic credentials. It calls for top-of-the-range skills, a remarkable investment portfolio, versatility and enriched expert experiences. One man has all these five qualities wrapped in a nice package. He is Brian Bonar.

He has worked in the financial sector for over thirty years and in the process amassing both financial wealth and wealth in terms of knowledge. He is well versed with all the corridors and alleys of financial management. He is the current chairman of Trucept Incorporated as well as Dalrada Financial Corporation. Under his excellent stewardship, Dalrada Financial has become a leader regarding financial management and growth.

Bonar’s success is attributed to his background which is rich in technical training whose nature is known for innovation, creativity, administrative nous and the creation of strong business structures which yield astronomical returns. He attended the James Watt Technical College in Glasgow where he graduated top of his class with a bachelor’s in Technical Engineering. He later on went to Stafford University for his masters in Mechanical Engineering and also a Doctorate.

Brian Bonar boasts a decorated resume for having worked at major firms like International Business Machine (IBM) in United Kingdom where he worked for seventeen years before leaving for QMS where he was in charge of the engineering unit. He also worked as a sales manager at a laser printing company, Adaptec and eventually starting his own Bezier Systems.

Later on, he joined Dalrada financial corporation where he is Chairman and Chief Executive Officer. Before being promoted to CEO, he served in various positions at the firm including Vice President, Sales and Marketing, Senior Vice president, and Chief Operating Officer.

This firm specializes in financial management, risk management insurance, promotional and business management services and employee benefits. Brian is henceforth tasked with overall supervision of the company’s day to day activities.

To demonstrate his robust portfolio in financial management, Bonar also doubles up as the Chief Executive Officer of Imaging Technologies Corporation (ITEC), a firm which specializes in color management software and digital imaging. Since taking over ITEC, Bonar has transformed the company from a developer to a market leader as well as expanding its clientele.

Before Bonar joined ITEC, he served at various positions at Trucept Incorporated. The positions include; Chief Executive Officer, Chief Financial Officer, Secretary, Treasurer and Director.

Brian Bonar’s success as a leading financial executive is attributed to his exemplary leadership skills, attention to detail and good interpersonal skills. He is also known for his keen eye which identifies problems in businesses and set out a plan to fix them. His main objective is to help medium-sized firms reach their projected goals and hence attaining their full potential.

The high achiever was named a 2016 Cambridge Who’s Who Honoree.

 

New Balance Is Getting A Real Taste Of Why Online Reputation Management Is Important

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With the entire globe enthralled by the online world, online reputation management has become a necessary tool for businesses. Reputation management involves influencing and controlling a business’ online reputation. Public relations are important to every business, and as New Balance is currently experiencing, bad press puts that reputation management to work.

New Balance recently made the mistake of making a political statement. According to the Stamford Advocate, the VP of Public Affairs made a statement in regards to the Trans-Pacific Partnership. He stated that with Trump being elected as the new President, the company feels things are going to be going in the right direction.

The company was soon-after dubbed the “official brand of the Trump Revolution” by a Neo-Nazi website, and that was it. New Balance then became the brand for white supremacists, whether they liked it or not. Ex-customers have taken to the internet ever since, making videos and taking pictures of themselves trashing and even burning their New Balance sneakers.

This has obviously led to a slew of negative press, equaling some major consequences for the brand. This is completely bad news in the world of reputation management. A negative online source and take a company’s good reputation and turn it upside down, and very quickly.

Prior to the statement made by the VP of Public Affairs, the company was praised for its patriotic manufacturing practices and its ability to create quality footwear, while maintaining manufacturing presences in the U.S.

Suffice it to say, within one week, New Balance went from being a champion for the country to being the white supremacists’ choice of shoe. It doesn’t really matter whether the statement was taken out of context or over exaggerated. Online branding doesn’t involve a definition of “truth”. Online reputation has its own versions of truth.

For a company that on average is searched over 3 million times each month, this is a big deal. Now, New Balance needs to focus on some key strategies to get their online reputation back in order: They need to stop making statements; they’ve done enough of that. They need to take action and combat the statement by taking initiatives to combat racism. Lastly, they need to get a solid online reputation management plan in place and stick to it!

 

Securus Overcomes Obstacles Of The Industry To Achieve A+ Rating

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According to the ACLU, over 2.7 million children have at least one parent in prison. And it is well-known that America imprisons more of its citizens per capita than any other country around the world. This can have a deleterious effect on our youth as losing a parent to prison has shown to have the same effect on a child as the death of that parent.

 

But there is one company making it easier on families that have a loved one in prison. Securus is a telecommunications company that provides telephone services to prisons around the country. They service over 1.2 million inmates and they should all count themselves lucky to have such an ethical company servicing them.

 

Securus not only offers telephone services but also provides audio chat services. This can have a beneficial effect on children because they can virtually visit with their parent through the use of technology. They can bring their parent into their home to help them with homework, to join them at a birthday party, or to just get some advice. And the prices of the services are incredibly reasonable which has caught the eye of the Better Business Bureau.

 

The Better Business Bureau recently taxed an A+ rating onto Securus. This is saying a lot, considering its customer base. Calling a prison cannot be fun for anybody but Securus makes it as painless as possible to achieve this rating. They employ a 220 Seat Call Ctr. to resolve any issues, pick up calls within an average of 11 seconds and resolve 99% of issues on the first call. Their exemplary business model has inspired them to voluntarily get accredited by the business bureau as well. The BBB has accredited Securus after finding the company to be rife with integrity, transparency, honesty and a commitment to privacy.

 

Discover A Wonderful EOS Lip Balm With Superior Coverage

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Do you find that your lips are unusually chaff in the winter? EOS lip balm comes highly recommended to their customers because they don’t add a lot of harsh ingredients that threaten to further dry out your lips. You can have a guaranteed lip balm that can stand the UV rays of the summer and protect your lips from the dry winds of the winter. Thousands of men and women around the world trust EOS lip balms because they don’t contain any harsh additives. You will not want to go back to your old brand that doesn’t offer the results of a leading lip balm that is affordable for all budgets.

Evolution of Smooth has been on the market for the past ten years giving their valued customers a quality lip balm that leaves out all of the harsh ingredients. You get all day coverage that doesn’t require multiple applications or the threat of a harsh after taste after you eat or drink. You only have one set of lips and you want to give them the best treatment that you can with a quality lip balm that will erase the signs of aging, or repair damage caused by smoking.

Evolution of Smooth

– EOS products

– Mint kisser

– Shea butte

– Raspberry flavor

– and many other flavors scented and unscented. Check out http://www.ulta.com/brand/eos.

Evolution of Smooth offers a number of products wfor your lips and your skin. They are committed to taking care of the delicate parts of your body with all natural ingredients that guarantee results. You can order Evolution of Smooth products from their secure website and receive many promotional offers. They offer an easy to read and navigate website that will impress their first time customers. Take the first step in revolutionizing your lip care regimen with Evolution of Smooth. Visit the EOS Facebook page and YouTube channel for more information on this amazing brand.

 

3 Adwords Tips From Top Digital Marketing Agency White Shark Media

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White Shark Media is a digital marketing agency that has been in business since 2011. Over the last 5 years they have helped thousands of small and medium sized businesses grow their business using Google Adwords.

 

If you have ever tried to use Google Adwords you know there is a lot to learn. And if you don’t understand the ins and outs of the service you could easily lose thousands of dollars on a single campaign.

 

To help you avoid some of the mistakes most beginners make, here are 3 tips White Shark Media has for all Google Adwords beginners.

 

#1 – Don’t Focus On Just One Metric

 

Most newbies will focus only on the ads that bring them the most clicks. The problem with this strategy is that just because an ad gets a ton of clicks doesn’t mean its making you any money.

 

So not only do you need to look at clicks, but you also need to look at conversion rates, CTR (click through rates), conversions, average conversion value and cost per conversion.

 

#2 – Your Ads Must Be Relevant

 

When someone clicks on your ad it must be relevant to the copy they just read. In other words, If your ad copy says, “click here to learn how to get 6 pack abs in 90 days“, it can’t redirect to a site talking about politics. If your ad is not relevant Google will not approve it.

 

On the other hand, when your ads are relevant you will notice your cost per click will go down and your click through rates will go up.

 

#3 – Always Include A Call To Action

 

A call to action has two main purposes. First it will direct the user to perform a certain task, and secondly it will let the user know exactly what they will be getting if they click through.

 

According to glassdoor.com, A few examples of a call to action include call today, book your trip, order now, get your free estimate and sign up for our list. A good call to action is what will get the user to click your ad and take action.