Monthly Archives: January 2018

Fabletics: Trust-based Marketing Strategies

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Recently, people’s decision-making process got a boost in honesty. Previously, people used traditional advertising and marketing to determine final purchases. This created an unfair bias that favored companies. In fact, as online shopping began more popular, a lot of companies first viewed it as a chance to get over on their customers.

That abuse of power shifted customer behavior and opened the door for the power of the crowd. Now, people use online reviews to determine final purchases. There are numerous sources that people use during their regular researching of companies, but online reviews hold the most importance.

One study performed by L2 showed that people look up reviews while shopping more than they compare prices. This means that in most cases, people care more about product information than they care about pricing. This huge shift created a rift in the economy. Some companies refuse to acknowledge the power of the crowd, leading customers to seek out other options.

Smarter brands developed review-centric marketing strategies, embracing the power of the crowd. A lot of companies use reviews on the sites and in their promotions. BrightLocal discovered that more than 80 percent of people trust online reviews as much as personal recommendations.

A lot of businesses use reviews in offers and promotions. When they place real reviews next to their own advertisements, it increases customer retention and ensures repeat customers. The only downside to crowdsourcing becoming so popular is companies producing their own fake reviews.

For authentic reviews, people look to websites and apps like Yelp and Trustpilot. Since last year, both these companies experience an increase in visitors and app downloads. Trustpilot reports 20,000 new visitors to their site every day. Sites like these are ensuring that the power stays with the crowd.

The crowd can easily affect any market. The activewear market is currently one of the most explosive movements in the country. Last year, U.S. consumers spent over $40 billion on activewear. That number is predicted to double within the next two years. This multibillion-dollar movement is being led by millennials.

Fabletics is one brand cashing in on the millennial craze. Fabletics offers on-trend fashion at affordable prices. The brand also has a culture about it that customers just love. To date, Fabletics generates $250 million in revenue every year.

OSI President David McDonald on Sustainability, Growth in China and Meeting the Challenges of Changing Consumer Tastes

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Born and raised on the family farm in rural Iowa, David McDonald grew up learning respect for the land and the family livestock. Iowa State University was the place for a young individual with David’s interests and, in 1987, he graduated from ISU with a bachelor’s degree in animal science. David was soon employed by OSI Group, a large multi-national food processer. As David McDonald steadily rose through the company to positions of greater responsibility, OSI continued to grow and David was eventually named OSI’s President and Chief Operating Officer. OSI Group was now a multibillion dollar a year supplier to the chain restaurant industry worldwide.

To sustain itself, any successful organization has to maintain a growth strategy. In 2005, David’s firm beliefs in being socially and environmentally responsible resulted in OSI Group achieving the ISO 14001 certification for environmental quality. This is an international standard of distinction that OSI has qualified for ever since.

For sustainability, food safety and quality have to be paramount. David McDonald formed quality and food safety teams at every OSI Group location. Called Sustainability Teams, team members handle local plant issues. With the success of the Sustainability Teams, it made sense to coordinate their efforts and share their ideas. In 2017, David created the position of Chief Sustainability Officer to do just that. Now a creative solution in China can be quickly adopted by a plant in Australia. OSI Group was now on track to double its annual revenues, and increased from $3 billion in 2011 to over $6 billion in 2016.

An important part of OSI’s growth can be attributed to China, the world’s largest consumer market, where OSI has been operating for over 20 years. Under David McDonald’s guidance, OSI has expanded in China to operate 10 food processing facilities, along the way becoming China’s largest poultry producer.

What next for David McDonald? China remains a focus with more new plants in the planning stage and under construction. Continual communication with the customer and with suppliers also leads to improvement and innovation. India will have a new frozen foods processing plant, primarily for vegetables. In other parts of the world, maybe it’s a new feed mill to support the supply chain.

Perhaps you don’t know any farmers from Iowa, but whenever you have a meal out, you experience something of Dave McDonald’s influence.

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Changes an Accessibility of the Biomedical Journal Oncotarget

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Oncotarget changed its schedule at the start of the year, and so the online biomedical journal ill be having new publications two times a week. Almost all of the issues from the current volume eight which are 36 so far will be available in the scientific archive of PubMed as soon as the Scientific Libary of medicine is finished with processing it. It has been a long time goal for Oncotarget to submit an issue as soon as it becomes available online and they are very close to accomplishing that goal.

Other archives where the journal of Oncotarget can e accessed ar Scopus, PubMed Central, BIOSIS Preview, ISI/ Web of Science: Science Citation Index Expanded, Biological Abstracts, and EMBASE. Working with the National Library of Medicine and several indexes, Oncotarget has been able to increase the accuracy of the data and information published in the journal. The reader base of the Oncotarget online biomedical journal is made up of practitioners, researchers in the medical and biomedical field among others, as well as the general public. Oncotarget aims at reaching a wide audience which is why the issues of the journal are open-access. Learn more about Oncotarget at


The journal puts a strong emphasis on oncology, but it also published research papers in the fields of immunology, chromosomes, microbiology, autophagy, pathology, aging, and several other areas. The journal might e increasing its fields of coverage in the future. Each of the fields of study has its own editorial board with experts who do peer-reviews. Some of the editorial board are larger than others. The Autophagy and Cell Death Section Advisory Board, for example, has more than a hundred experts. Follow Oncotarget on Linkedin.


The Oncotarget journal also has a Founding Editorial Board of more than a dozen people as well as two Editors in Chief. Both from the Roswell Park Cancer Institute in Buffalo, New York, the editors in chief have been occupying the position for several years. Dr. Andrei V. Gudkov specializes in cancer research and molecular biology. Dr. Mikhail Blagsklonny works in oncology as well as biogerontology, which is the science of aging. He is also an Associate Editor for several other journals.

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As One Of America’s Top Plastic Surgeons, Dr. Rod Rohrich Maintains a Very Busy Schedule

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Physicians around the world regularly increase their knowledge and learn new techniques when they attend medical conferences. In a recent Medical Daily Times article, the author details the busy schedule of medical conferences that Dr. Rod Rohrich from Dallas, Texas is accommodating in 2018.

Known around the world for his expert knowledge and skill in the field of plastic surgery, Dr. Rod Rohrich is not only one of America’s leading plastic surgeons, but he is also a generous philanthropist.

From February 8-10, 2018, Dr. Rohrich will be attending the Baker Gordon Educational Symposium in Miami, Florida. As a member of the faculty at this prominent symposium, Dr. Rohrich will be moderating two panels and lecturing at another. During the special live surgery part of the symposium, Dr. Rohrich will be performing a primary open rhinoplasty procedure.

In late February, Dr. Rod Rohrich will be chairing and participating in both the Dallas Rhinoplasty Meeting and the Global Dallas Cosmetic Surgery and Medicine Meeting.

At the Dallas Rhinoplasty Meeting, some of the world’s leading experts in rhinoplasty gather to discuss and review new techniques in rhinoplasty surgery. Nasal-related lectures will be held throughout the event and a fresh cadaver lab for rhinoplasty procedures will be featured.

Dr. Rod Rohrich graduated from the University of North Dakota and North Dakota State University, as well as the Baylor University College of Medicine. In the spirit of giving back, Dr. Rohrich has performed surgery on children in Third World countries, and developed a mobile health resource for underprivileged children in East Dallas, Texas.

The recipient of many awards and professional distinctions throughout his career, Dr. Rod Rohrich continues to be one of America’s most influential and innovative plastic surgeons.

Improve Your Health With Organo Organic Coffee

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Organo, formerly known as Organo Gold, is a business that manufactures organic coffee. If you drink coffee, switching to organic can help you live a longer, healthier life. Recent studies have shown that drinking coffee can prevent cancer and other serious diseases. Health oriented coffee is becoming more popular and sought after thanks to these studies. In order for coffee to be certified organic, it must be roasted on one that roasts organic green beans only. Follow Organo Gold on Twitter.

Organo coffee is a brand of organic products that you can trust. The ingredients in the products are: ganoderma spore seed powder, grape seed oil, organic green tea, organic ganoderma lucidum and arabica coffee. Organo Gold are filled with antioxidants to help boost your immune system and prevent free radicals. The company founded in 2008, has their entire line of products available online through their official website. Many consumers are thrilled with Organo coffee, stating that it is much more smooth and aromatic compared to popular store brands.

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Organo sells cafe latte’s, cafe mocha’s, gourmet black coffee, green tea, red tea, hot cocoa and Black Ice. They also sell a variety of body care products such as: protein powders, supplements and grape seed oil capsules for optimal health. The main ingredient in their products is ganoderma. Ganoderma is used to treat cardiac arrhythmia, atherosclerosis, high blood sugar, high cholesterol, coronary heart disease and high blood pressure. Ganoderma helps prevent stroke, calms your nerves, increases focus and reduces stress. Many doctors have prescribed this ingredient to reduce skin inflammation, treat allergies and bronchial asthma.

Organo is a highly reputable company that is continuing to grow. They currently operate in over 50 countries. Organo provides regional leadership, a fully staffed support team and individual country management. You can even earn an income by becoming a distributor for the Organo company. Follow Organo Gold on Instagram.

George Soros Has Great Reach because of Money

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Created in the heart of every human being is the desire to see the world affected by positive change. Though not every person is capable of influencing such change, the movers and shakers of this world are. One mover and shaker that has greatly helped the Democratic left is none other than billionaire and philanthropist George Soros. George Soros has been a passionate enemy of Republicans for the last few decades, and his constant battling with them has earned him the right to be called the bogeyman of the GOP.

George Soros has consistently gone against Republicans by funding their opposition, the Democrats. Joining the 2004 election season, George Soros saw that George W. Bush was sagging in the polls and he sensed a weakness in the presidential office. He thought it was time to topple the Republican grasp on the White House. Soros then financially backed Bush’s political rival, John Kerry. Up until this time, the typical donation to a political candidate was a few million dollars. George Soros destroyed that record, which still holds today, by giving John Kerry’s campaign $27 million. Soros was devastated when Kerry failed to gain the presidency, and what George Soros knows.

George Soros would try again in 2008. Using his nonprofit, the Open Society Foundations, George Soros would donate tens of millions of dollars to Barack Obama in his bid to the White House. George Soros was pleased to see Obama push a liberal agenda and pass several LGBTQ rights and fight for transgenderism across the globe.

George Soros would return to the political landscape in 2016 to help Hillary Clinton in her campaign to gain the White House and defeat the racist Donald Trump. In order to help out his longtime friend, he gave her $25 million. George Soros also saw that several Senators were struggling in key swing states and he thought he would help them by donating over $2 million to their advertising campaigns. Unfortunately for him, the Democrats suffered a historic loss that election cycle and would give up the White House and both chambers of Congress, and George Soros’s lacrosse camp.

George Soros is not one to be defeated so easily though. This is the man who worked as a waiter and rail worker to put himself through the London school of economics. This is the man that took a few hundred dollars and turned it into hundreds of billions at the Soros management fund. George Soros does not know what it’s like to lose and had no intentions of letting Trump win the war.

George Soros would use his nonprofit, the Open Society Foundations, to financially bankroll the many institutions that stood against Donald Trump. Some of the institutions to receive his funding were black lives matter,, and the super PAC Planned Parenthood. He would begin funding the salary of lobbyists who push for immigration rights and women’s rights as well. Soros was the man who financially backed the woman’s pink hat march the day after President Trump was inaugurated.

Equities First Holdings: UK Equities-based Capital

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Equities First Holdings (EFH) provides financial capital backed on securities, equities, stocks and bonds. With offices around the world, EFH has grown to have a presence in the UK, USA, China, Hong Kong, and Australia among other countries. The unique investment strategies behind their business model consistently offer customers access to low cost capital.With expertise in shareholder financing alternatives they offer customized financial products and services that many banks and lenders can’t provide. Founded in 2002, EFH has grown dramatically to service an increasingly large customer base. Their strategies and practices are so successful that they have been effective in multiple markets around the world. Equity and security-based capital offer businesses and investors viable options that can help leverage stocks, bonds or other assets for capital. These financing strategies have been adopted with a great deal of success by EFH subsidiaries in Singapore and other emerging marketplaces.

Market America On The Different Forms Of Marketing

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Market America is helping to bring the latest form of marketing to the masses. There have been plenty of different phases and trends in marketing. Before the internet, businesses relied on fliers and advertisements in order to bring their products to the attention of the public. Then the internet has come and advertising as well as marketing has become a little more cost effective. With the advent of social media, people have found new ways to market their products and make some sales. Other new methods of marketing have emerged such as email marketing, social media marketing and other methods.

While all of these methods have had their times of effectiveness, there is a new type of marketing that customers are looking for. This form of marketing is called individualized marketing. This type of marketing involves the use of data to market to the individual. Market America believes in this type of marketing because it is the most effective. After all, a customer is ultimately going to buy what he wants no matter how many times an item is marketed to him. However, a little bit of marketing is needed for sake of awareness. The only thing that is not necessary is pushiness.

Market America has the tools and the insights to help marketers thrive in the new trend of individualistic marketing. This also allows marketers to be able to learn about the best ways to use the different platforms. For instance, marketers that know how to engage in social media will use it to their best advantage. Market America is looking for not only skilled and experienced marketers but also newcomers that are willing to learn the ways of internet marketing so that they can succeed. They can choose from among the best products and spread awareness of their chosen products for sales.

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What Does The City of Dallas & Better Butts Have In Common?

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Butt lift surgeries are fairly common in today’s society. The benefits of obtaining these surgical procedures can dramatically increase your overall confidence. Clothing and attire will potentially fit a lot better than before. Having a better butt just makes you feel better. There are two main types for these advanced procedures, which comes in the traditional style, or it comes in the Brazilian style. A traditional Butt lift is much more invasive because the surgeon will actually trim access skin, will potentially remove tissue and will tighten underlying muscle. On the other hand, a Brazilian butt lift is less invasive as the surgeon will transfer fat via tiny incisions.


What’s the best way to get started? If you’re seriously considering a butt lift, due diligence is the very first thing you should do. You should learn about the many different techniques of the trade, get familiar with the types of after-treatments and learn about the potential side effects. Researching the surgeons in the area is a good start as well as speaking to the individuals who have had the treatments completed. Scheduling an appointment with the surgeons in your area is another good route. These professionals will examine you, and they will give you a prognosis for the best treatment that meets your needs. If you’ve done your due diligence, and you’re a few days away from the actual appointment, then you should:


  • Stop Smoking
  • Stop Drinking Alcohol
  • Not Eat Anything 12 Hours in Advance of Surgery
  • Refrain From Taking Specific Medications
  • And many more


Dallas, Texas, has many high-quality butt lift surgeons to choose from. The city of Dallas is rather large thanks to its sprawling landscape. The Plastic Surgery Center of Dallas, Toledo Plastic Surgery and the Dallas Plastic Surgery Institute are great options.


How Dr. Sameer Jejurikar Become One of the Country’s Top Physicians

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Dr. Sameer Jejurikar is considered one of the top plastic surgeons in the United States. Located in Dallas, Texas, Jejurikar specializes in a wide variety of cosmetic and reconstructive surgical procedures. In 2012, he received the Patients’ Choice Compassionate Doctor Certificate, which is awarded to the top 3% of the country’s 87,000 physicians based on positive patient reviews.


Dr. Jejurikar is a medical school graduate of the University of Michigan, where he also performed his plastic surgery residency. He is a member of several medical associations, such as the American Society for Aesthetic Plastic Surgery, and has contributed to various academic journals, including Journal of Surgical Research and Plastic & Reconstructive Surgery.


Several procedures are performed out of the Dallas Medical Center and Pine Creek Medical Center locations where Dr. Sameer Jejurikar practices. These include botox and dysport, breast and body surgeries, breast reconstruction, buttock augmentation, facial surgeries, injectable fillers, laser procedures, liposuction, rhinoplasty, and skin care procedures among others.

While Dr. Sameer Jejurikar’s practice emphasises cosmetic procedures and surgeries, he is also known to perform reconstructive surgeries as well. In addition to cosmetic procedures such as Brazilian butt lifts, breast, butt, and lip augmentations, facelifts, gynecomastia correction, mommy makeovers, and tummy tucks, Jejurikar also performs hand surgery and microsurgery.


Dr. Jejurikar doesn’t only treat patients seeking cosmetic and reconstructive surgeries in Dallas and Plano, Texas. He also takes part in an annual medical mission to Southern Asia with Smile Bangladesh, which is a nonprofit organization dedicated to providing reconstructive medical procedures to the country’s poverty-stricken children.


Patients seeking surgical or non-invasive cosmetic or reconstructive procedures can always arrange to have a free consultation with Dr. Sameer Jejurikar. As evidenced by his Compassionate Doctor Certification, many patients have had an extremely positive experience with Dr. Jejurikar.