According to Lori Senecal, an effective advertisement must address a particular audience, the message must be clear to the audience, and the advert must motivate the targeted audience to take action. In the modern world of digital marketing, the campaign can achieve this by utilizing a mixture of social media advertising and use of visual images.
In an article on Adage, Lori noted that the current advertising trends rely a great deal on the Internet. She feels that with the current trends, Facebook could be one of the most effective ways to reach to the audience. This is because many people can access Facebook on their mobile phones implies that it will have many users and this will be a great opportunity to those aiming to advertise. However, one ought to create compelling ads that will catch the eyes of Facebook users. This renowned marketing leader feels that digital marketers should give attention to the following trends:
- Focus on creating tangible impact
People are always captivated by things that provoke their emotions, and they are likely to share an ad that arouses their feelings. One way to enhance this in the advert, the current digital marketers opt to use real people in the ads. For example, she argues that featuring influential women in an ad could make it more powerful, and therefore attracting a bigger audience.
- Use dramatic colors
Eyes are attracted to stunning colors. For that reason, Lori feels that when an ad has vivid colors that are well combined could attract a person to stop by and check on it. However, clarity is always crucial. Therefore, the images and the videos should be clear and attractive.
About Lori Senecal
Lori Senecal is a digital marketing leader who has portrayed unquestionable leadership in the digital marketing as well as creative marketing world. As the current global CEO of Crispin Porter & Bogusky, she oversees, coordinates, and manages nine offices in various locations around the world. She is responsible for helping the company to grow in those locations.
She has worked for a number of marketing companies, and due to her creativity and leadership skills, she has gone through a series of promotions until she became president of McCann, NY. Lori motivates digital marketers and encourages them to be focused and self-motivated.