Being a global CEO for CP+B is a dream come true for Lori Senecal, but later this year, she would have to leave her post to give the younger executives a chance to lead the company. She was appointed to the position in 2015, and under her leadership, CP+B became one of the most competitive advertising agencies worldwide. Being an executive is not a new position for Lori Senecal, because she has been given executive roles in the past. While working for CP+B, she landed several contracts with the biggest companies in the United States, including the American Airlines. The airline company has been working with a CP+B competitor for more than two decades, but because of the quality of advertisement being produced by CP+B, they decided to transfer and give it a shot. Lori Senecal keeps on promoting the advertisements that are being created by her company, and she is successful in gaining more clients.
Honored to be included with these amazing women https://t.co/X83vgxWmx8
— Lori Senecal (@digitalori) December 5, 2017
It is very difficult for the management to bid farewell to someone who managed to contribute a lot to the company, but they revealed that they cannot be anything because it is the decision of Lori Senecal to go down as the CEO of CP+B. However, despite her move to leave the executive post, Lori Senecal keeps on telling the management at CP+B that the younger people who will be replacing her can beat her performance, and that the younger ones has a lot of potential. Danielle Aldrich is poised to become the next CEO of CP+B, and she was just recently promoted as the company’s president. Lori Senecal stated that she shines brighter than the rest, and that she can see herself in Danielle Aldrich, believing that she is being groomed to be the next CEO. Lori Senecal stated that she will be supporting anyone that she thinks deserves to get the post. Check out LinkedIn to see more.
The management at CP+B expressed their deepest gratitude to the contributions of Lori Senecal. Because of her, the advertising agency managed to form partnerships with the biggest companies in America, and they are also awarded with several recognitions from producing the best advertisements in the country.