Category Archives: Music Industry

How Desiree Perez has Conquered the Music and Entertainment Industry.

Published / by wincare / Leave a Comment

The worldwide entertainment and music industry is a billion-dollar enterprise. The total gross revenue for 2016 was in the upwards of about $17.2 billion. Most people regard the sector as male-dominated, but to their surprise, powerful women are making a difference in the industry. Desiree Perez is on the list of the most respected women in the music world. She is the chief operating officer of Roc Nation, a music entertainment company owned by Shawn Carter(Jay-Z). Her skill-set ranges from, entrepreneurship, music production, and talent management. She has overseen the growth of very many talented and renowned artists.

Desiree Perez and Jay-Z have been friends and associates for over two decades. She has overseen Jay-Z grow into what he is today, a hip-hop artist and a business mogul with businesses in almost all sectors of the entertainment world. She has served in various management capacities in several companies like Roc Nation and SC Enterprise just to name a few. Her husband Juan Perez is also a member of Roc Nation’s top leadership. They are members of the Hova Circle of Influencers; an enterprise made up of senior investors and decision-makers in the music and entertainment industries. Desiree Perez is a confident go-getter, and these have enabled her to sign significant deals on behalf of Roc Nation and its artists, and follow her Twitter.

During Rihanna’s anti-tour, Desiree sealed a $25 million deal with Samsung, these cemented Rihanna’s place in the industry. Mrs. Perez was a member of the group that negotiated and closed the $150 million contract deal between Roc Nation and Live Nation that will fund Jay-Z’s tour to commemorate Roc Nation’s decade in the market. Desiree Perez also helped Tidal, a music streaming platform under Jay-Z’s name, sign a $200 million investment contract with Sprint. Desiree is a smart, charismatic, and confident woman who knows how to get the best out of every situation.

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