Category Archives: Online Marketing

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White Shark Media On Keyword Strategies

If you are a business owner, then you should be concerned about your advertising strategies. Since most of our company’s business comes from people finding out about our company through our website’s landing page, we are always in need of good advice on which keywords to choose. The CMO of my company decided to take our marketing strategies in a new direction when we started working with White Shark Media. Our CMO presented an article written by a specialist at White Shark Media that I would like to share in this post.

The article was written by a SEO specialist at White Shark Media, and it explains the importance of things like SEO optimized keywords and proper placement of keywords within your site. In order to drive a consistent amount of traffic to your website, you will want to have keywords involved in the meta description, the headline and the page title that reflect what intent the consumer is searching for on the web. This will lead to a better quality of incoming communications. Our call volume has significantly increased since we started working with White Shark Media.

The article is quite informative. It can be found by clicking here. It’s great information to read if you are unsure if your keywords are pointing people to your site or if your site’s traffic is lower than usual. You may just need to adjust the keywords you are using. A properly placed keyword will lead to more people seeing your site, and more people seeing your site means more sales coming in with each click.

The article suggests that keywords should be varied by using alternatives or synonyms of said keyword. Giving the slight variation of keywords will help search engines when they attempt to understand the intent of a search conducted on their system. The article also points to the fact that search engines have become more sophisticated over the years, so they are more likely to recognize the intent of a search than they were in the past.

Our experiences with White Shark Media have been great. They have a large, talented group of people. The company itself is partnered with Google and Bing. The partnership with Google is exclusive because Google selects which companies are involved in their programs. In order to get the most out of your business and your advertising programs you need to take the time to work with a professional group of people that understand what is needed to drive traffic to your company. Every company’s situation is different. White Shark Media has a free evaluation on their site to determine just what your business needs.